Old Tin Roof

A little bit of me, and everything else

Annual Reporting

Corporate Marketing

While employed at Addi­son, I was respon­si­ble for the ini­tial work to build and drive their on-line cor­po­rate report­ing offer­ing.  A change in cor­po­rate report­ing leg­is­la­tion a few years ago (known as Sched­ule 7) allowed com­pa­nies to default to elec­tronic com­mu­ni­ca­tion, and there­fore poten­tially save a lot of money (mil­lions in some cases!) due to the reduc­tion in printed material.

Start­ing out with a long estab­lished process for pro­duc­ing printed cor­po­rate lit­er­a­ture, I was able to intro­duce processes and meth­ods for inte­grat­ing the design and build of the on-line ver­sions.  The design process involved work­ing closely with senior print design­ers, and spe­cific cor­po­rate brand guidelines.

Often dense with finan­cial data, the reports were cre­ated from XML export of the print files, then processed through a piece of soft­ware that gen­er­ated the frame­work of a sta­tic HTML site.  The sta­tic sites then had a pre­vi­ously designed style sheet applied, and were tweaked and checked for accuracy.

Respon­si­bil­i­ties

  • Man­age­ment of full process from ini­tial pitches through to deliv­ery & implementation
  • Team lead­er­ship (both design & development)
  • Design lead
  • Hands on cod­ing for both server side and front end

Tech overview

  • Range of server side tech includ­ing ASP & PHP
  • Stan­dards com­pli­ant HTML & CSS
  • Acces­si­ble to WCAG 1.0 AA
  • XML trans­for­ma­tions through XSLT

Annual reports for Heineken, Astra Zeneca, ING, and RBS