Having a voice and remembering to use it
This is the third incarnation of oldtinroof.com in the past couple of years, and although the focus has changed over that time, one thing has stayed current: I’ve not really used it as a platform to get my view across, it’s just been a static portfolio of old work.
Over the years I’ve coached clients and worked with marketing specialists to help them improve their online presence by showing their skills and help potential clients understand them by writing fresh content as often as possible. Well, I think it’s about time I practiced what I preach.
Excuses, excuses, excuses
Excuses are sometimes reasons, so I guess I can put my lack of output to a number of them:
- I’ve got plenty of experience but used to find it difficult to articulate my thoughts.
- I was worried that I’d say something that could be construed in the wrong way (and I’ve never enjoyed confrontation).
- There are so many voices out there online that I really respect that I didn’t think I had anything to add.
- Keeping a consistent level of content coming is a terrifying prospect!
Wow, looking at that list it sounds a lot like what I hear from other people about why they shouldn’t write online.
So, what’s changed?
Over the past few months I’ve spent a fair amount of time explaining my work, and my decisions to colleagues and friends, and have found that I actually have some strong opinions on subjects that I keep to myself.
I’ve also realised that the reasons (excuses) for not writing were fairly rubbish, and due to a number of changes in my life over the past few years (a post or two about that later), I now have the tools to deal with these and any other fears.
Based on these changes, I’m unlikely to worry about sticking to a regular posting schedule, but I’ll be trying to keep up a stream of thoughts about technology, the web, design, music, film, and creativity — all the subjects I’ve found my voice for.